Articles on creating video content for the web.
.jpg)
Have you become interested in Facebook live and wondering how to get started. Well, this video will show you how to kickstart your broadcasts, build your community of viewers and grow your business or organisation.
I've got 10 tips here of essential things to check whenever you go live, whether it is from your smart phone or from a computer or dedicated video desk. The tips are all pretty logical and straightforward but when you're just getting started you have a lot of things on your mind and it's easy to skip some. I put together a one page guide to get you started, It would be well worthwhile getting into a routine of checking the things on this list automatically. The more you can rely on muscle memory, the more thinking space you’re freeing up to create engaging and entertaining content. After all that's why people will watch your channel and stick with it in the long-term.
So let's get straight down to it. The first of my 10 must do items is to let people know when you're going to go live. While the notifications that go out are all important, eventually we would like an audience to get into a rhythm and come to expect our broadcast at a particular time in the week. that way they can allocate time and be more likely to turn up each time if the content is good. Well, there are a number of ways you can do this that I'm going to talk about some more advanced ways in a future video. Such as:
So keep an eye out for those topics in the future. I will dedicate a whole video to them. For now, simply post ahead of time so that people can anticipate you invitation posts as well as the broadcast itself.
Number two is check your battery. Nothing is more frustrating than a flat battery part way through your broadcast. It looks shonky to new viewers and they may question whether you're really serious. So connect to a power supply whenever you can and if you do a lot spontaneous videos while you're out and about, consider getting backup battery. There’s nothing so convenient as a spare that you plug into your smartphone when you notice the charge dropping down. Some days have more than tech issues than others and if your phone is hunting for a signal to connect to the Internet that's going to bring your battery down fairly quickly. Particularly if you're phone is an older model. Batteries don't hold as much charge as they age.
Do what you can to avoid distractions such as phone calls coming in while you're doing a broadcast. You'd be surprised how often that happens, I know from experience. So if you've using Wi-Fi turn your phone on aeroplane mode and check to see that Wi-Fi still connected. If you're broadcasting on mobile network, check your settings how you can temporarily disable incoming calls, but do remember to enable them again once you're finished your broadcast.
http://www.speedtest.net/apps/desktop
Now number four is an important one. Check your Internet speed so you know it is up to scratch and the signal that you're putting out is as high a quality as possible. Easiest way is to downloaded an app called speed test and run a couple of tests before you go live. There are apps for desktop and mobile devices.
Now the default upload speed on Facebook is 2.5 Mb per second. You certainly can send a broadcast on less than that but the quality of your video will deteriorate if you do, leading to dropped frames, jerky video and pixelated image. Not really a very good your experience. But don't let that stop you altogether, give it a go and find out what the limits of your device are and then you can decide if you still want to go ahead with the live broadcast or does it makes more sense to make a video that you can upload and have a higher picture quality even though it can take longer overall.
Check your lighting. Make sure that you're not standing in front of light source, that's what is called backlight and it'll make you look darker than the backgrounded, more of a silhouette than a full image. As for the background, don't be too concerned at the beginning. There's enough to concentrate on but just take a couple of minutes to set up something that you're comfortable with. You know it's ironic that we get very enthusiastic about which camera were using, but in terms of Quality of the Image camera actually comes third: the most important thing is good audio, the second is good lighting and when these two things when done well An inexpensive camera will give a satisfactory image that people want to watch. Just as long as it is stable and clear enough
Find a way to steady camera which is your smartphone in this case. It can be a selfie stick, a miniature tripod a pile of books or something much more professional. A wobbly image can make viewers feel quite unsettled. Again it's one of those things that can be very effective in the right context but in your Facebook book live it's more likely to be just an annoying distraction. Set your camera so that the lens is a little below your eye Line That's to say the camera is looking up at you slightly. You know the saying about looking up to someone someone we respect someone we consider to be an expert, an authority that's a tip for you too if you have the camera looking down you look diminished in the image and maybe even with an air of powerlessness but not what you're looking for here.
Why is it so important? Well, probably most people will be watching your video is recorded video particularly until they get used to your routine. When your video isn't live it loses the curiosity value where people will click on automatically to find out what's going on. One of the things they will do is scans through the headlines, Scan the description before deciding whether to click on or not. Doing live video saves you a lot of writing but there are some things you still need to write and need to write well. A well-written title Will let someone know at the glance whether the video is going to be of interest to them. Not only is the important to let them know what it's going to be about but also why they should watch, not necessarily in so many words but they need to be able to get the gist of it and if all seems OK, I’ll take a look.
We’re up to number eight, this is a simple one but surprisingly how often people make this mistake including myself. Check that you are on your business page not your personal profile. Yeah there is sometimes when it may be appropriate to share your light video to your personal profile as well. Be aware that it is against the Facebook rules to do any business on personal profile. Yet the are those crossover occasions where it can be business and pleasure and sociable at the same time. So give that some thought. But most of all be careful not to make mistakes simply because you're your busy thinking of other things.
I mentioned before that they are amongst the most important and you're about to see why. Number nine is to call out peoples names as they join your stream. When people are just getting used to watching live streams its a great thrill to be recognised publicly even when it's just for greeting an acknowledgement. It gives them a real burst of positive emotion to be acknowledged this way so don't underestimate how effective it is in rallying your audience.
Number 10 is the last in this list but this list is by no means exhaustive it's just a taste. Number 10 flows on from the previous one about calling out people as they join. it was about welcoming them to your broadcast and acknowledging your connection with them. So go through the comments as best you can as they come in or set time aside at the end, answer any questions and also ask questions of your viewers about experience of what you're talking about and inviting them to leave a comments about that, just as if you're having a proper one-on-one conversation. Encourage viewers to respond to each other. It’s no longer enough for viewers to like your page. Since earlier in this year Facebook changed the algorithm, now that it really rewards engagement, Conversation, interaction. When Facebook sees those things, the algorithm checks that there is real social engagement going on with your live stream. it works all the harder to find other prospective viewers with the same sort of interests and personal information as your current viewers. But Facebook can only work with the data of viewers who are commenting and reacting to your page.
The link to the Checklist PDF is: https://www.simplysplendidproductions.com.au/resou...
Come back again soon.
